In a bid to bring more joy to consumers, a popular soy brand, Happy Happy Soy Boy, has recently launched a whimsical and innovative brand campaign named “Happylandia.” This creative initiative was conceptualized in collaboration with the renowned agency, 10 Feet Tall.

The campaign revolves around a vibrant animated world, Happylandia, where cheerful soybeans set out on a quest to fulfill their ultimate destiny of transforming into the beloved soy milk for Happy Happy Soy Boy. Through a captivating animated film and a catchy jingle, viewers are taken on a delightful journey through Happylandia, witnessing the soybeans’ amusing and sometimes absurd attempts to achieve their dream of becoming the creamy soy milk that is cherished by many.

According to Joseph Meseha, the Managing Director of 10 Feet Tall, this campaign stands out as a unique creation that beautifully encapsulates how the brand not only brings happiness to its consumers but also bestows joy upon the soybeans themselves. Stuart Black, the Executive Creative Director at 10 Feet Tall, further adds that the concept of Happylandia elevates the brand’s playful and fun essence to a new level, offering a whimsical and memorable experience that perfectly aligns with the brand’s ethos.

Lloyd Smith, the Co-Founder of Happy Happy Foods, expressed that the core essence of Happy Happy Soy Boy has always been about spreading happiness. Through this innovative campaign, the brand aims not only to brighten people’s day but also to showcase the dedication and affection that go into crafting each carton of their soy milk.

The comprehensive campaign encompasses various elements such as film, audio, social media, and digital platforms to engage a wider audience. The meticulous attention to detail in the campaign’s execution, from animation by Dirty Puppet to music composed by White Owl, ensures a seamless and immersive experience for consumers.

The “Happylandia” campaign marks a significant milestone for Happy Happy Soy Boy, reinforcing its commitment to not just offering a product but creating a joyful and meaningful connection with its audience. With its whimsical narrative and creative approach, this campaign is poised to resonate with consumers who seek not just a beverage but a delightful experience that sparks joy and spreads positivity.