In a culinary revolution, Aashirvaad Soya Chunks by ITC have emerged as a game-changer, delighting homemakers in West Bengal and Odisha with a nutritious and flavorful meal option. These juicy, porous soya chunks have transformed the protein-rich ingredient into a tender and delicious addition to any dish, offering approximately 53g of protein per 100g without any preservatives or stabilizers.
The brand’s latest television commercial features celebrity couples Subhashree Ganguly & Raj Chakrabarty and Archita & Sabyasachi, showcasing their vibrant chemistry in the kitchen as they prepare delectable meals with Aashirvaad Soya Chunks. Created by McCann, the commercial highlights the chunks’ juicy texture and flavor-absorbing capabilities, emphasizing the product’s appeal to families seeking wholesome and tasty meals.
With the catchy tagline, “Juicy Jomjomati, Soya Fatafati!” in Bengal and “Juicy Jete, Badiya Sete” in Odisha, the campaign celebrates the delightful flavor and juiciness of Aashirvaad Soya Chunks, positioning it as an essential kitchen staple. The commercial captures the essence of shared joy and connection over nutritious meals, embodying Aashirvaad’s commitment to fostering family togetherness through delicious food experiences.
Anuj Rustagi, COO of Staples & Adjacencies at ITC Ltd., expressed pride in the product, emphasizing its embodiment of high-quality, nutritious, and delicious food options for Indian households. The campaign, with its focus on shared moments over wholesome meals, showcases the vibrant chemistry of the celebrity couples and the unique appeal of Aashirvaad Soya Chunks, promising a burst of juicy flavor and the goodness of high-protein nutrition in every bite.
For homemakers in West Bengal and Odisha, Aashirvaad Soya Chunks offer a quick, nutritious, and tasty solution to meal preparation, ensuring that families can enjoy both the flavors they love and the nourishment they need. The product’s success lies in its ability to transform traditional soya chunks into a delectable and versatile ingredient that elevates the dining experience for households across the region.
As the culinary landscape evolves, products like Aashirvaad Soya Chunks cater to the changing preferences of consumers seeking convenient yet nutritious meal options. By combining innovation with tradition, ITC has tapped into the growing demand for flavorful and protein-rich ingredients that enhance the overall dining experience for families.
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