The Sanitarium Health Food Company, a pioneer in the health food market, has unveiled a groundbreaking range of plant milks infused with superfood ingredients aimed at enhancing targeted health benefits. This latest innovation marks a significant milestone for the company, which has a long history of introducing innovative products to the market.
Sanitarium’s journey in the alternative milk sector dates back to 1986 when it launched its soy milk under the So Good brand. The company’s latest offering, Plantwell, is manufactured at its Central Coast facility in New South Wales, adding to its existing portfolio that includes the So Good range and The Alternative Dairy Co catering to the food service industry.
The Plantwell range, which includes High Protein Bone & Gut soy milk, Cholesterol Lowering oat milk, and Immune Defence almond milk, is designed to meet a diverse range of consumer needs. Each variant is free from dairy, lactose, preservatives, artificial colors, and flavors, setting a new standard in the plant milk market.
What sets the Plantwell range apart is its incorporation of superfood ingredients that offer unique health benefits. The high protein soy milk, for instance, contains seaweed calcium and prebiotic fibers to promote bone density and gut health. The oat milk is enriched with plant sterols for cholesterol reduction, while the almond milk features yeast-derived beta glucans to boost immune defenses.
Leading the Plantwell project is Sanitarium’s brand manager and dietitian, Anja Laudrin, who spearheaded extensive research to identify and balance the taste and nutritional profiles of the superplant ingredients. The company’s commitment to scientific rigor is evident in its collaboration with FSANZ to validate the health claims associated with these ingredients.
Emphasizing the use of predominantly local ingredients, Laudrin highlights the Australian sourcing of key components in the Plantwell range. Consumer preferences and health needs were central to the product development process, ensuring that taste, texture, and nutritional benefits aligned with market demands.
Transparency and credibility are paramount in Sanitarium’s approach, particularly in light of ongoing debates surrounding functional ingredient claims. By providing detailed information on ingredient composition and health benefits, the company aims to empower consumers to make informed choices about their dietary preferences.
The nutritional profiles of the Plantwell milks underscore their health-promoting properties. From bone-strengthening calcium in the soy milk to cholesterol-lowering plant sterols in the oat milk and immune-boosting beta glucans in the almond milk, each variant offers a unique blend of nutrients tailored to specific health concerns.
With a focus on delivering not just taste but also functional benefits, Sanitarium’s Plantwell range represents a significant step forward in the plant milk market. By combining nature’s bounty with scientific expertise, the company is poised to meet the evolving needs of health-conscious consumers seeking nourishing and delicious alternatives.
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