Nestle has introduced a new “milk plus soy” powdered drink tailored for school-age children in the Philippines. This innovative product, named BEAR BRAND MILK N’ SOY, combines the benefits of both dairy and plant-based proteins to enhance the affordability of children’s nutrition in the region. It is positioned as a pioneering offering in the kids’ nutrition segment in the Philippines, aiming to address the nutritional needs of school-age children more effectively.

BEAR BRAND’s existing lineup in the Philippines has traditionally focused on milk powder fortified with essential nutrients like vitamin D, protein, calcium, iron, zinc, and vitamin C. By incorporating soy protein into their latest product, Nestle aims to make nutrition more accessible to school-age children, leveraging the cost-effectiveness and nutritional value that soy protein provides, including essential amino acids, healthy fats, fibers, and other nutrients.
The introduction of BEAR BRAND MILK N’ SOY comes at a crucial time when malnutrition remains a pressing issue in the Philippines, with a significant percentage of children experiencing stunting, as highlighted by the World Bank. This underscores the importance of accessible and nutritious food options for children to support their growth and development.

Recognizing the specific nutritional requirements and taste preferences of school-age children, Nestle’s Nutrition Strategic Business Unit has developed BEAR BRAND MILK N’ SOY to cater to Filipino households. To overcome challenges related to the solubility of soy protein and its impact on product texture, Nestle has employed innovative enzyme-based technology to seamlessly blend dairy and plant proteins, ensuring a smooth, creamy texture and excellent taste in the final product.
While soy protein is a key component in the new offering, various other plant-based proteins such as oat, almond, buckwheat, tapioca, coconut milk powder, pea, and rice proteins have also been utilized by different companies in creating nutritional drinks for children. This reflects a broader industry trend towards incorporating diverse plant-based sources into children’s nutrition products to enhance their health benefits.

Following the launch in the Philippines, Nestle plans to expand the availability of similar products for school-age children to other regions like Nigeria under the Nido brand. The company envisions significant growth opportunities in extending the benefits of the BEAR BRAND range to older children during their school years across Asia, Africa, and Latin America.

Through initiatives like BEAR BRAND MILK N’ SOY, Nestle aims to not only address the nutritional needs of children but also contribute to improving overall health outcomes and combating malnutrition in communities where such challenges persist. By leveraging innovation and strategic product development, Nestle continues to play a vital role in promoting accessible and nutritious food options for children worldwide.
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